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Social Media for Hotels – The Basics

The world of tourism has changed greatly in recent years, due in part to the increasing importance of social media. Hotels that neglect their online presence are missing a great opportunity to strengthen their brand and reach potential guests. If you are in the tourism industry, it is crucial that you actively use your social […]

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Newsletter Marketing – The Basics

As a hotelier, it is of utmost importance to keep your guests informed and to pique their interest to strengthen their loyalty. One of the most effective methods of achieving this is through newsletter marketing. By regularly sending out a newsletter, you have the opportunity to directly contact your guests and provide them with relevant […]

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Online to success: How web optimisation increases turnover

Digitalisation is taking hold everywhere, the needs of customers are shifting visibly. Sales, perception and communication structures have changed considerably with the technological penetration of our lives. So has the world of the web. The motto is often brutal: keep up – or shut down. “A website must first and foremost do one thing: perform.” […]

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